Today we announced $5M of seed funding from world class investors including Buckley Ventures, Social Impact Capital, Hyper, Wndrco, Global Founders Capital, Sequoia Scout, Signalfire Scout, and Craft Scout.

Actual enables enterprises and governments to build credible sustainability transformation plans that result in positive changes to their physical assets, operations and built environment. “Our partnership with Actual accelerates ZQRX’s ability to help our community of world-leading brands meet their net-zero and Scope 3 sustainability targets,” says John Brakenridge, CEO ZQRX. “Actual’s technology will enable the experts at the more than 20 brands that have committed to the ZQRX platform, including our foundational partners Allbirds, icebreaker, and Smartwool, to scale transformation on-farm and through the supply chain in ways that the entire ecosystem of stakeholders - from growers to brand leaders to consumers - can come together for the betterment of our planet.” In the last few years, we’ve seen record impacts from climate change, increasing regulatory and capital market pressure driving enterprises to adopt sustainability, improved economics for new, cleaner technologies, and a deepening divide in access to basic infrastructure as cities rapidly grow and urbanize. Spurred by these challenges, governments and enterprises alike have made an incredible number of ESG pledges. For example, net-zero pledges and mandates now cover nearly 90% of global GDP. This means that almost everything in the world around us will have to be emissions free within the next three decades. When capital projects and assets like factories, airplanes, and trucks have lifetimes measured in decades, change has to start immediately. This translates into trillions of dollars of spending needed to shift to a zero-carbon world. Directing this massive sum of money in an effective way that actually solves the challenges in front of us requires a step change in how enterprises think and act. They have to break with the status quo. Without practical, business-viable ESG plans, corporations are going to fail due to the direct, catastrophic consequences of climate change and social inequity. They need to rapidly bridge this ESG Execution Gap. Enterprises must transform.  Transforming an enterprise during the era of environmental and social sustainability is one of the most challenging and rewarding journeys an enterprise will ever make. As with most transformation programs, even the most well meaning enterprises usually hit an immediate roadblock.  For many, their ESG efforts are still focused on assembling the most accurate possible assessment of their current carbon footprint and assembling decades-long plans with incredible precision. By doing so, they’re already falling behind. They’ve fallen into the trap of ESG analysis paralysis, where an endless cycle of planning and comprehensive data collection pushes off real action quarter after quarter, until it’s too late. The truth is: enterprises don’t need more time or more data to get started on their ESG transformation. They know more than enough to take the first meaningful, directionally accurate steps. What they need is a system that connects the manageable, incremental steps into a living, evolving ESG plan. Say hello to Actual, the ESG Transformation Platform. Instead of data collection expeditions, enterprises get started by telling us the basic ESG goals they already understand. Actual turns these goals into models of increasing precision. Models make it possible to understand the impact of different choices. What happens if we change energy sources? Or electrify transportation? Or reduce waste? What, specifically, are we going to invest in to achieve our ESG goals? Actual’s ESG Transformation Platform helps companies answer these questions in a way that is visual, accessible, dynamic, and collaborative. At the base is a powerful graph-based scientific computing engine that allows composable models of various resolutions to be snapped together with ease. On top of this is a high-fidelity game-inspired interface. Together, these are Tactile Models. Tactile Models let you explore. They provide a view of the plan, the business, and the world. And most importantly, they allow diverse stakeholders to collaborate on a single plan of record, perform scenario planning, and interact with the slices of information that are relevant and important to them through their own lens. We are already working with some incredible partners to achieve real impacts in the world. With ZQRX, our ESG Transformation Platform provides companies including Allbirds and VF (Icebreaker, Smartwool) the ability to model mitigations on farm and guide investments to source responsibly manufactured wool, and provides growers with tangible plans to further their positive environmental impact. For the first time, each member of the supply chain will be fully supported in reaching their sustainability goals. Other partners include Giga, 2000W Smart Cities, and GAV. This is only possible because of our incredible team of software engineers, game designers, clean transportation, supply chain, and sustainability experts. If you’re interested in enabling real transformation, join our team!